Tag Archive for: B2B Customer Management

Alan Thompson

Customer Attuned spotlights Employee Relationship Quality (ERQ)

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Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
Dr Mark Hollyoake

Trust in Me ~ now three years in

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Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
Dr Mark Hollyoake

Customer Attuned Director speaks at Napier University

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A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark… Read more
Dr Mark Hollyoake

Trust – Too much of a Good Thing?

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Client relationships are a peculiar, they can take forever to develop and nurture, and can be terminated at short notice. Conversely, they can feel secure and comfortable, yet do… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early result… Read more
Dr Mark Hollyoake

Trust & Commitment: Chicken and Egg?

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Mark Hollyoake shares insights from his doctorate on trust within B2B This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managemen… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more
Dr Mark Hollyoake

Define Trust – What’s in a name?

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Mark Hollyoake shares insights from his doctorate on trust within B2B When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 3: Silo’d Organisation This is the third blog in our series based on the early resul… Read more