B2B Customer Management Archives - Page 9 of 16

Peter Lavers included in Top Customer Service Influencer List 2019

June 21, 2019/in News /by Peter Lavers

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”

June 13, 2019/in Customer Management /by Alan Thompson

Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more

Why are Trust and Commitment so Important in B2B?

May 23, 2019/in Embedded Trust /by John O'Connor

“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more

Satisfaction or ‘Statisfaction’?

May 20, 2019/in Business Capabilities /by Peter Lavers

One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’. That got me th… Read more

Don’t Neglect the Political Dimension of Applying Analytics or Insight

May 17, 2019/in Business Capabilities /by Paul Laughlin

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on ap… Read more

Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way

May 13, 2019/in Sales and Account Management /by Gary Lunt

Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more

Financial Services: Developing Quality Relationships With Your Intermediaries

March 15, 2019/in Customer Management /by Alan Thompson

“To manage great relationships, we need great people” Much of the UK insurance and wealth management industry is reliant on a distribution model centred on the key role of brokers… Read more

2019 – The Growth of Trust as a Core B2B Relationship Driver

January 25, 2019/in Embedded Trust /by Dr Mark Hollyoake

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more

What Will Your Customer Relationship Quality Be In 2019?

January 11, 2019/in Customer Management /by Peter Lavers

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

2019 – Crystal Ball Time

January 7, 2019/in Customer Centricity /by Dr Mark Hollyoake

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more

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