Customer Data: The New Marketing Battleground
I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)! Wh… Read more
Tag Archive for: Blog
Writing business – It’s all about attitude
At Customer Attuned, one of our sectors of expertise is the insurance industry. Being a ‘non-player’ in the process of underwriting business for customers, we ha… Read more
Two of the Most Common Mistakes Companies Make in Customer Experience
CXM the Customer Experience Magazine has recently published an article by one of our Customer Attuned Directors, Peter Lavers. In the article, Peter shares his experience from o… Read more
Customer Attuned Director recognised as one of 20 leading CRM experts
Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more
Finding the right answers to your $64,000 questions
So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who in m… Read more
How many times have you heard someone say – “here is your $64,000 question?” And how many times have you failed to have the right answer?
If it was easy, the original TV series would never have existed; so, we all know it is difficult to find the answers to some really challenging questions, such as “where will I get my n… Read more
Customer Attuned Director named as a Customer Experience Influencer to follow
We are delighted to announce that Customer Attuned Director, Peter Lavers, has been recognised by Capterra Inc. as one of nine Customer Experience Influencers to follow. Peter… Read more
Peter Lavers Interviewed in “Next Level” Podcast
Customer Attuned Director Peter Lavers has been interviewed in this series of podcasts, which covers the subject of how to “Accelerate Your Marketing, Branding and Care… Read more
The DNA of Trust
Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more
Understanding and building sales capability
In the world of B2B, the capability of your people is crucial to your company’s success. We have drawn from a recent client engagement to share a case study demonstrating how invest… Read more
building a culture of customer centricity based on B2B Trust
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