In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.

Learn how to position customers across the customer segmentation canvas and what the segments mean for your customer strategy.

To find out more about segmentation, and download free resources, visit: www.customersegmentationcanvas.com

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Paul Cranston

Associate Director at Customer Attuned

Paul helps organisations better understand their customers so that their marketing and customer management can be more effective. He has over 20 years’ experience in business communications, marketing and strategy enabling significant business growth primarily in the B2B sector.