What does Customer Centricity mean?
There’s a lot of hype about Customer Centricity – but what does it really mean in a world that is undergoing rapid transformation in the economic, political, social and technological arenas?
Put the customer at the heart of what you do
We believe that building sustainable, competitive advantage requires you to look at your customer and supplier strategies and your business models, and ask whether the customer is central to their design.
Being Customer Centric is seen in the ethos of the business and positively impacts decision making, behaviour and culture and, our research and experience proves, profitability.
We also believe that the process of achieving Customer Centricity is infinite! As you learn more about your customer’s desires and deliver on them, the more you are able to develop your offering to deliver more value.