The S-Curve of Trust Explained by Dr Mark Hollyoake
Understand the theory behind B2B Trust illustrated in the S-Curve of Trust, with Dr Mark Hollyoake.
In these videos, Mark identifies the different levels of Trust and discusses what they mean to organisations. Click the links below the videos to explore the application of trust in key business areas: Customer Strategy (Segmentation), Partner Relationships and Sales and Account Management development (AMPLIFY).
Want to learn more about Trust in business relationships and how to apply it in your company?
| Introduction to the S-Curve of Trust | Level 1: “What is Everyday Trust?” | Level 2: “What is Risk-Based Trust?” |
|---|---|---|
| Level 3: “What is Knowledge-Based Trust?” | Level 4: “What is Identification-Based Trust?” | Level 5: “What is Excessive Trust and What if Trust Goes Wrong?” |
| Embed Trust in your Customer Strategy: | Embed Trust in your Strategic Partnerships: | Embed Trust in your Account Management Teams |
|---|---|---|
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We know that building a culture of Customer Centricity based on B2B Trust facilitates sustainable, mutually beneficial and profitable relationships. Our purpose is to help you develop these capabilities in your people and systems.
