12 Golden Threads of B2B Customer Experience Management
Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this e-book is a must read for any B2B Customer Management expert, practitioner or learner.
Peter examines;
- Target markets and sectors
- Brand and Proposition
- Category Management
- Channel Management
- Hunting New Business
- Negotiating and Selling
- Relationship and Value Building
- Key Account Management
- Organisational Design
- People and Competencies
- Ways of Working
- Information and Technology
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Peter Lavers is a co-founder and Director of Customer Attuned Ltd.
An expert in CRM and customer experience management, Peter is regularly recognised as a top influencer in the subject.
He's a SAS Collaborator and IBM Futurist; and regularly features in "top people to follow" lists for Customer Experience, Customer Service and Customer Success.
His early career was 18 years with Rolls-Royce and Bentley Motors, after which he jumped the fence into business consulting, helping clients improve customer experience and value.
An expert in CRM and customer experience management, Peter is regularly recognised as a top influencer in the subject.
He's a SAS Collaborator and IBM Futurist; and regularly features in "top people to follow" lists for Customer Experience, Customer Service and Customer Success.
His early career was 18 years with Rolls-Royce and Bentley Motors, after which he jumped the fence into business consulting, helping clients improve customer experience and value.
Latest posts by Peter Lavers (see all)
- When is a B2B Customer/Supplier Relationship a “Partnership”? - May 1, 2024
- The Customer Attuned “Infinity Loop” of Customer Centricity Explained - December 8, 2023
- Protected: Partnership Survey 2023 Results - July 11, 2023
