Paul Weston, Author at Customer Attuned

About Paul Weston

Paul Weston is a Customer Data expert. He works with organisations of varying sizes and in multiple industry sectors. He is normally engaged as a subject matter expert on major IT or Marketing projects or to provide ongoing support to their Customer Data and Analysis / Insight Communities.

Entries by Paul Weston

Six barriers to meaningful Customer Value Analysis – and how to get over them

December 17, 2019/in Customer Management/by Paul Weston

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more