Customer Management Insights

Customer Management defines how you treat your customer, read insights from our experts including CX Influencer Peter Lavers

B2B Customer Segmentation that Unlocks Potential Value

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

The Dimensions of the Customer Segmentation Canvas

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more

Great insights shared by cross sector business leaders

We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February. A numbe… Read more

Strategic Objectives – Be Careful What You Wish For!

Strategic Objectives – Be Careful What You Wish For! The Unintended Consequences of Un-Customer Centric Strategic Objectives   Many of you be aware of the Netflix fe… Read more

Peter Lavers looks back at new product launches

Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more

Customer Centricity Corner with Peter Lavers – Digital Transformation

How to ensure that Customer Centricity is central in your drive to digitally transform your company In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more

Is your company Customer Attuned?

Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
How well do you manage customer value? A Customer Attuned blog

How well do you manage customer value?

In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
No going back to the old way of managing customers and partners

No going back to the old way of managing customers and partners

No going back to the old way of managing customers and partners Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more