Introduction to B2B Customer Segmentation Canvas

By Paul Cranston

The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers that puts trust and appetite for deeper relationship at the centre of your strategies, plans and activities.

It is based on proven academic research and decades of experience delivering customer management programmes for clients.

We wholeheartedly believe that traditional approaches to B2B segmentation need to evolve from internally focused product or market-oriented methods to a customer centric, insight-led model.

Paul Cranston, Customer Strategist at Customer Attuned explains in this video how the Customer Segmentation Canvas helps marketers and sales professionals to identify your FUTURE best customers.

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Paul Cranston

Associate Director at Customer Attuned

Paul helps organisations better understand their customers so that their marketing and customer management can be more effective. He has over 20 years’ experience in business communications, marketing and strategy enabling significant business growth primarily in the B2B sector.