Introduction to Risk-Based Trust
An introduction to Risk-Based Trust, with Dr Mark Hollyoake
In our second step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Ri… Read more
Paul helps organisations better understand their customers so that their marketing and customer management can be more effective. He has over 20 years’ experience in business communications, marketing and strategy enabling significant business growth primarily in the B2B sector.
An introduction to Risk-Based Trust, with Dr Mark Hollyoake
In our second step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Ri… Read more
Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when reali… Read more
Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when realis… Read more
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first post that looks at th… Read more
Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
Adopting A Customer Centric Culture Demands One Thing
Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more
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