Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
About Paul Cranston
Paul helps organisations better understand their customers so that their marketing and customer management can be more effective. He has over 20 years’ experience in business communications, marketing and strategy enabling significant business growth primarily in the B2B sector.
Entries by Paul Cranston
Adopting A Customer Centric Culture Demands One Thing
Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more