Paul Cranston, Author at Customer Attuned

About Paul Cranston

Paul helps organisations better understand their customers so that their marketing and customer management can be more effective. He has over 20 years’ experience in business communications, marketing and strategy enabling significant business growth primarily in the B2B sector.

Entries by Paul Cranston

Negotiating in Changing Markets

August 16, 2022/in Sales and Account Management/by Paul Cranston

Negotiating in changing markets

For many experienced negotiators, either on the supplier or purchasing side, managing complex B2B negotiations in volatile market cond… Read more

Is your company Customer Attuned?

June 15, 2022/in Customer Management/by Paul Cranston

Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more

Dr Mark’s Virtual Tea Time Chat with Andrew Hough, Institute of Sales Professionals

May 18, 2022/in Insight Webcasts/by Paul Cranston

In this episode, Dr Mark talks to Andrew Hough, CEO of the Institute of Sales Professionals.
The Institute of Sales Professionals has already grown to over 7,000 members across 8… Read more

Adopting A Customer Centric Culture Demands One Thing

April 11, 2022/in Customer Centricity/by Paul Cranston

Adopting A Customer Centric Culture Demands One Thing

Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more