LOOKING INTO 2017 – Consistency
As we look forward into 2017 we ask our Directors and selection of associates to comment on the year ahead.
My top tip for 2017 is simple – Keep Calm! and be Consistent
2016 introduced a great deal of uncertainty because many people were trying to second guess what would happen – the results of the EU referendum, the US Presidential Elections …
- One thing that was clear was that the polls were wrong yet again which tells me that there is a new reality. And we should all face that in a calm and considered way.
- Growing revenues, margins, market share, customer confidence – these are the challenges that we all face in business and the best way to tackle this is to find a great way to do it, then keep doing it consistently until you refine and improve it, or even re-engineer it to be that much better.
- Be patient – the sales process can be a real roller coaster – and make sure that the people you deal with see this at all times. Would you buy a new car from a sales person that was in a real panic to close a sale within the first 5 minutes of walking into the showroom?
- And finally, trust that what you do with your customers will deliver the one thing that will set you aside from your customers – that they Trust you to deliver on your promises.
Gary has significant commercial experience gained with FMCG companies such as Diageo, Reckitt Benckiser, GSK, Unilever and Cadburys. He has also held senior positions within the healthcare sector both in the UK (AAH Pharmaceuticals) and in Germany (Celesio AG).
Latest posts by Gary Lunt (see all)
