Customer Segmentation Canvas Archives

Trust-Based Customer Segmentation

September 10, 2024/in Customer Management /by Paul Cranston

Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more

Customer Segmentation for Sales

July 17, 2024/in Customer Management /by Paul Cranston

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more

The Dimensions of the Customer Segmentation Canvas

April 10, 2024/in Customer Management /by Paul Cranston

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more

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