Customer Relationship Strategy Archives - Page 3 of 7

Consumer Loyalty 2030

January 13, 2020/in Customer Management /by Peter Lavers

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

Panviva’s Top CX Influencers

November 20, 2019/in News /by Ellie Luk

International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more

Trusted Relationships = Consistently Good Service

June 6, 2019/in Embedded Trust /by John O'Connor

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more

Our Biggest Customer is a Bully. Help!

May 28, 2019/in Customer Management /by John O'Connor

I was recently reminded of an interesting past edition of Management Today — it included an article about bullying. No, not online bullying or workplace bullying, but B2Bully… Read more

Why are Trust and Commitment so Important in B2B?

May 23, 2019/in Embedded Trust /by John O'Connor

“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more

Satisfaction or ‘Statisfaction’?

May 20, 2019/in Business Capabilities /by Peter Lavers

One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’. That got me th… Read more

Don’t Neglect the Political Dimension of Applying Analytics or Insight

May 17, 2019/in Business Capabilities /by Paul Laughlin

To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on ap… Read more

Susan And Bill Have Relationship Problems – Episode 3

May 2, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – excu… Read more

Susan And Bill Have Relationship Problems – Episode 2

April 26, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy Following on from last week’s post on Bill and Susan, we explore what happens next in their story. EPISODE 2: “Performing Zone” versus “Danger Zone” S… Read more

Susan And Bill Have Relationship Problems – Episode 1

April 18, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more

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