Customer Relationship Strategy Archives - Page 6 of 7

How many times have you heard someone say – “here is your $64,000 question?” And how many times have you failed to have the right answer?

June 12, 2017/in Sales and Account Management /by Gary Lunt

If it was easy, the original TV series would never have existed; so, we all know it is difficult to find the answers to some really challenging questions, such as “where will I get my n… Read more

Developing People to Deliver Change

April 21, 2017/in Training and Development /by Alan Thompson

The Hornby Hobbies Story so far … We have been on an incredible journey with the Sales teams from Hornby Hobbies over the last six months. The start point saw a team with pressure on al… Read more

CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

March 20, 2017/in News /by Dr Mark Hollyoake

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketing… Read more

New Infographic: Challenges facing the Auto Industry

March 2, 2017/in Customer Centricity /by Peter Lavers

The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management? Download the infographic in pdf … Read more

12 Days of Xmas #1 “We need a customer focused organisational tree”

December 9, 2015/in Customer Management /by Peter Lavers

On the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”. OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more

The Golden Threads: Part 7 (of 12): Relationship & Value Building (Farming)

July 7, 2015/in Business Capabilities /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 5 (of 12): Hunting New Business

July 3, 2015/in Business Capabilities /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

July 2, 2015/in Business Capabilities /by Benjamin Tresham

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more

The Great Debate (6) – Customer Centricity Masterclass

June 24, 2015/in Customer Centricity /by Ellie Luk

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more

The key characteristics of high performing Customer Management organisations on the Trust Ladder

May 18, 2015/in Customer Management /by Dr Mark Hollyoake

Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder. We highlight key characteristics of top performers. KNOWL… Read more

Tag Archive for: Customer Relationship Strategy