Trusted Relationships = Consistently Good Service
At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more
Entries by John O'Connor
Our Biggest Customer is a Bully. Help!
I was recently reminded of an interesting past edition of Management Today — it included an article about bullying. No, not online bullying or workplace bullying, but B2Bully… Read more
Why are Trust and Commitment so Important in B2B?
“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more
Susan And Bill Have Relationship Problems – Episode 3
The Susan & Bill Trilogy
The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – excu… Read more
Susan And Bill Have Relationship Problems – Episode 2
The Susan & Bill Trilogy
Following on from last week’s post on Bill and Susan, we explore what happens next in their story.
EPISODE 2: “Performing Zone” versus “Danger Zone”
S… Read more
Susan And Bill Have Relationship Problems – Episode 1
The Susan & Bill Trilogy
When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more
building a culture of customer centricity based on B2B Trust
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