Identification Based Trust
Identification-Based Trust, with Dr Mark Hollyoake
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides a brief introduction to Identification-Based Trust.
In this series, Dr Mark has narrated us through the S-Curve of Trust, an illustration of the journey trust takes through B2B relationships. The series starts with an overview before Mark begins with ‘Everyday Trust‘ and continues with ‘Risk-Based Trust‘. In our previous post, Mark discusses ‘Knowledge-Based Trust‘.
In this video, Dr Mark shares how within this Goldilocks Zone, the magic happens! It is in this level of trust that the relational conditions are ‘just right’ for both parties for strategic development and mutual co-creation. Listen as Mark explains what this looks like.
To binge-watch the whole series now, please head to the S-Curve of Trust Explained.
Our services are based on this understanding of trust.
| Embed Trust in your Customer Strategy: | Embed Trust in your Strategic Partnerships: | Embed Trust in your Account Management Teams |
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To learn how you can build trust in to your customer relationships, please contact us.
If you would like to read more of Dr Mark’s seminal work on B2B Trust, please read his blogs and join him on LinkedIn.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
- Excessive Trust – When Trust Goes Wrong - October 29, 2024
- Identification Based Trust - October 21, 2024
- Introducing Knowledge Based Trust - October 15, 2024
