“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the traditional power company… Read more
About Dr Mark Hollyoake
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University of Southampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Entries by Dr Mark Hollyoake
Why is Trust key in Financial Services?
The financial services sector shows no signs of slowing down, a lack of challengers, disruptors or a change in its highly competitiv… Read more
Building ‘Business-to- Business’ Trust At Operations Level
Let’s take a look at trust development and how to “make it happen” and turn leadership intention… Read more
A powerful exploration of trust in sales with Dr Mark Hollyoake in conversation with Jeremy Noad.
Featured on Trust Enablement on April 19, 2021.
Dr. Mark Hollyoake, Found… Read more
B2B Leaders, Make Trust Building A Reality
In this blog Dr Mark Hollyoake, addresses Trust at organisation /leadership level and your role as a leader in its development with your… Read more
What is your Customer Relationship Purpose? How many of us have actually taken the time to ask ourselves this question and then tried to answer it? And having thought it through, ha… Read more
Welcome to the latest episode of Dr Marks’ Virtual Tea-time chats, where Mark talks to Group MD, Mike Chatters of Lactalis.
In this virtual tea-time chat, the two discuss what chan… Read more
Welcome to the next episode in Dr Mark’s Virtual Tea Time Chats. Today, Mark talks with Tessa Boshoff, VP, Human Resources at Wall Street English in Barcelona.
Wall Street E… Read more
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there are so many direct providers, onli… Read more