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Customer Centricity Corner with Peter Lavers – Account Based Marketing

May 30, 2024/in Customer Centricity, Insight Webcasts /by Peter Lavers

What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model? There are several definitions of ABM, and I personally like… Read more

Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.

October 4, 2023/in Customer Centricity, Insight Webcasts /by Peter Lavers

What customer centricity means in a intermediated business model. How can you be customer centric when there’s an intermediary ‘in the way’? Many B2B… Read more