Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives – Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be aware of the Netflix fe… Read more
Entries by Peter Lavers
Customer Centricity Corner with Peter Lavers – Why B2B companies need an explicit Customer Strategy
Doesn’t every B2B company already have a customer strategy?
Well, you may be surprised to find out that we still come across companies that don’t actually have a true custom… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more
Customer Centricity Corner with Peter Lavers – What Loyalty Means in Business to Business
What Loyalty means in Business to Business
Everyone who’s passionate about customer centricity would agree that loyalty is a good thing.
But when your customers are businesses r… Read more
Can ‘thrifting’ be incorporated into mainstream Retail?
Can ‘thrifting’ be incorporated into mainstream Retail?
SAS Report inspires new ideas to reach savvy and sustainability-conscious shoppers
The SAS UK & Ireland pre-Chris… Read more
Customer Centricity Corner with Peter Lavers – Using Customer Segmentation Models
CUSTOMER CENTRICITY CORNER – Using Customer Segmentation Models
Customer Attuned director and CX Influencer, Peter Lavers, talks with Appreciate Group’… Read more
Modern Retailing – Customer Centric and Insight Driven
Modern Retailing – Customer Centric and Insight Driven
SAS Report confirms that the Retail sector needs to do things differently
Author: Peter Lavers
I was very happy to contribu… Read more
Sales Capability Frameworks for Key Account Managers
Sales Capability Frameworks for Key Account Managers
Alan Thompson and David Brown discuss Sales Capability Frameworks and building competency pathways, in this short talk on… Read more
Customer Attuned Director Peter Lavers contributes to major new SAS report on retail spending
Customer Attuned’s founding director Peter Lavers has contributed a section to SAS UK & Ireland’s brand new retail shopping report:
Christmas yet to come: How retail analyt… Read more
The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust
The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust
James Nathan, is one of the world’s top 30 global gurus in customer service an… Read more
building a culture of customer centricity based on B2B Trust
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