Customer Centricity Insights

Customer Centricity is not a gimmick but a missional attitude that shapes behaviour and organisational culture and improves Organisational Performance and Customer Satisfaction. Read our thoughts, experiences and insights from our experts including CX Influencer and Customer Attuned director, Peter Lavers.

Making Customer Centricity a Reality - Panel Summary

Making Customer Centricity a Reality – Panel Summary

Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more
Customer Centricity in the Food service supply chain

How do you identify Customer Centricity in the Foodservice Supply Chain?

How do you identify Customer Centricity in the Foodservice Supply Chain?   When you go to a restaurant, café, bar or a pub you tend to expect that everything is available – we al… Read more

2019 – Crystal Ball Time

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more

Think 2019

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more

Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more

Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more

New Infographic: Challenges facing the Auto Industry

The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management? Download the infographic in pdf  … Read more

Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early result… Read more

Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more