The Trust Factor – Making B2B Trust your Business DNA

New academic research proves B2B trust leads to mutual commercial benefit

Trust in B2B relationships has never been as important as we navigate our way through the COVID-19 pandemic. But how companies recover and get back to business as normal, lies in how Trust plays a part in your Business DNA.

Following his research for his doctorate on B2B Trust, Dr Mark Hollyoake, will host a panel discussion with industry leaders, demonstrating how trust plays a part in your Business DNA and is the key to building and maintaining relationships with suppliers, employees and partners.

In this online discussion, Dr Mark Hollyoake will lead a panel discussion with industry leaders, discussing:

The impact of trust on effective business relationships
What happens when trust breaks down
How to develop long term trust based relationships
Embedding trust into your business DNA

Guest speakers:

David Haley – Global Head of Business Transformation Services, Atos
Mumbi Odame – Head of Human Centred Design, Rand Merchant Bank
David Brown, Distribution Proposition & Agency Leader, Covéa Insurance

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Ellie Luk

Ellie is responsible for a number of areas at Customer Attuned; as Director, she is responsible in ensuring the company delivers against the company strategy.

As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.

And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.