The 6 Segments of Customer Segmentation
In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.
Learn how to position customers across the customer segmentation canvas an… Read more
How to use the Customer Segmentation Canvas
In this video Paul Cranston explains how to use the Customer Segmentation Canvas to highlight how the you can identify you future best customers.
For more information on B2B segme… Read more
building a culture of customer centricity based on B2B Trust
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