2024 - Customer Attuned

What value do you see as a leader when you invest in your sales and account management teams?

May 8, 2024/in Sales and Account Management /by Alan Thompson

What value do you see as a leader when you invest in your sales and account management teams? If you are considering investing in improving the capability of your sales and ac… Read more

When is a B2B Customer/Supplier Relationship a “Partnership”?

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

April 24, 2024/in News, Sales and Account Management /by Alan Thompson

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account managers, who work w… Read more

Introducing the Partner Relationship Survey

April 17, 2024/in B2B Trust, News /by Peter Lavers

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more

The Dimensions of the Customer Segmentation Canvas

April 10, 2024/in Customer Management /by Paul Cranston

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

March 20, 2024/in Customer Management, News /by Peter Lavers

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more

Stop hiding behind your computer and get out to see your customers!

March 6, 2024/in B2B Trust, Sales and Account Management /by Dr Mark Hollyoake

Stop hiding behind your computer and get out to see your customers! If you are responsible for managing and developing key customer relationships for your organisation you can’t… Read more

Great insights shared by cross sector business leaders

February 27, 2024/in B2B Trust, Customer Management, Customer Strategy, News /by Alan Thompson

We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February. A numbe… Read more

Strategic Account Management Training – the importance of reflection

February 1, 2024/in Sales and Account Management, Training and Development /by Alan Thompson

Strategic Account Management Training – The Importance of Reflection In any of our training programmes, we always talk about the importance of reflection and ask t… Read more

B2B Trust Research: What are Boundary Spanners?

January 31, 2024/in B2B Trust /by Dr Mark Hollyoake

B2B Trust Research: What are Boundary Spanners? Dr Mark Hollyoake addresses how boundary spanners occur and what they do to B2B Trust in his latest research The focus of my next re… Read more