The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Stop hiding behind your computer and get out to see your customers!
Stop hiding behind your computer and get out to see your customers!
If you are responsible for managing and developing key customer relationships for your organisation you can’t… Read more
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February.
A numbe… Read more
Strategic Account Management Training – the importance of reflection
Strategic Account Management Training – The Importance of Reflection
In any of our training programmes, we always talk about the importance of reflection and ask t… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B
Customer Centric Account Management Part 2
If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose at Customer Attuned Ltd… Read more
Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives – Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be aware of the Netflix fe… Read more
Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector?
In this edition of the Customer Centricity Corner we tackle a common tens… Read more
How often do you take stock of your business and its performance?
How often do you take stock of your business and its performance?
I was prompted to write this after responding to a LinkedIn survey by my colleague David Brown, asking, R… Read more
building a culture of customer centricity based on B2B Trust
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