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Paul Cranston

Exploring B2B Relationship Lifecycles

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Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more
Graphic stating the page title, Customer Strategy in the Membership Sector". It also shows stylised chess pieces mid-game.
Peter Lavers

Customer Strategy in the B2B Membership Sector

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Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Graphic for "Build a B2B Customer Strategy" article, on Customer Attuned's blog.
Peter Lavers

Build a B2B Customer Strategy

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Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
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Paul Cranston

The Partner Relationship Survey and Trust

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Continuing to explore the application of trust in business-to-business, Peter Lavers answers questions about the Partner Relationship Survey and its relationship to trust. I… Read more
Peter Lavers

Should you implement NPS in B2B?  

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Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B  Customer Attuned Customer Strategy Consultant Peter Lavers, asks whether B2B organisa… Read more
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Paul Cranston

The 6 Segments of Customer Segmentation

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In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation. Learn how to position customers across the customer segmentation canvas an… Read more