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Exploring B2B Relationship Lifecycles

Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more
Graphic stating the page title, Customer Strategy in the Membership Sector". It also shows stylised chess pieces mid-game.

Customer Strategy in the B2B Membership Sector

Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Graphic for "Build a B2B Customer Strategy" article, on Customer Attuned's blog.

Build a B2B Customer Strategy

Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more

The Partner Relationship Survey and Trust

Continuing to explore the application of trust in business-to-business, Peter Lavers answers questions about the Partner Relationship Survey and its relationship to trust. I… Read more

Should you implement NPS in B2B?  

Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B  Customer Attuned Customer Strategy Consultant Peter Lavers, asks whether B2B organisa… Read more

The 6 Segments of Customer Segmentation

In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation. Learn how to position customers across the customer segmentation canvas an… Read more