Customer Strategy Archives - Customer Attuned

Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B

July 26, 2023/in Customer Centricity, Customer Strategy, Insight Webcasts /by Peter Lavers

Customer Centric Account Management Part 2 If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose at Customer Attuned Ltd… Read more

Strategic Objectives – Be Careful What You Wish For!

June 8, 2023/in Customer Management, Customer Strategy, Organisational Performance /by Peter Lavers

Strategic Objectives – Be Careful What You Wish For! The Unintended Consequences of Un-Customer Centric Strategic Objectives Many of you be aware of the Netflix fe… Read more

Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments

May 15, 2023/in Customer Centricity, Customer Strategy, Insight Webcasts /by Peter Lavers

How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector? In this edition of the Customer Centricity Corner we tackle a common tens… Read more

How often do you take stock of your business and its performance?

May 3, 2023/in Organisational Performance, Sales and Account Management, Training and Development /by Alan Thompson

How often do you take stock of your business and its performance? I was prompted to write this after responding to a LinkedIn survey by my colleague David Brown, asking, R… Read more

Alan Thompson Joins Ecclesiastical Podcast to talk about Broker Differentiation

May 3, 2023/in News, Sales and Account Management, Training and Development /by Alan Thompson

Customer Attuned Director, Alan Thompson, was recently invited to take part in a podcast with Chris Withers, Broker Distribution Director at Ecclesiastical Insurance to discu… Read more

Peter Lavers looks back at new product launches

April 26, 2023/in Customer Management, News /by Peter Lavers

Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more

How do companies measure investment in training?

April 25, 2023/in Insight Webcasts, Sales and Account Management, Training and Development /by Alan Thompson

How do companies measure investment in training? In this episode, Sales and Capability Training Experts, Alan Thompson and David Brown, hold an interesting conversation on how… Read more

Customer Centricity Corner with Peter Lavers – Why B2B companies need an explicit Customer Strategy

April 17, 2023/in Customer Centricity, Customer Strategy, Insight Webcasts /by Peter Lavers

Doesn’t every B2B company already have a customer strategy? Well, you may be surprised to find out that we still come across companies that don’t actually have a true custom… Read more

Customer Centricity Corner with Peter Lavers – Digital Transformation

March 13, 2023/in Business Capabilities, Customer Centricity, Customer Management, Customer Strategy, Insight Webcasts /by Peter Lavers

How to ensure that Customer Centricity is central in your drive to digitally transform your company In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more

Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?

February 6, 2023/in Customer Centricity, Insight Webcasts, Sales and Account Management /by Peter Lavers

What is Customer Centric Account Management? The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests, Mike Pepe and Ed Rottmann. E… Read more