Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcelona, Spain.
The sessions developed our client’s Customer Segmentation, Customer Journeys, Customer Charter and Voice of the Customer / Staff programmes to ready them for launch this year, in support of their growth targets.
Underpinning all these elements of a Customer Centric Strategy is Dr Mark Hollyoake‘s work on B2B Trust, which has provided a model and practical approach to building and protecting Customer Trust in B2B relationships.
If you are interested, please get in touch via our contact form.
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
Latest posts by Peter Lavers (see all)
- Should you implement NPS in B2B? - January 22, 2025
- B2B Trust as a Predictive Indicator - November 12, 2024
- Relationship Crises and Trust - October 2, 2024
