Introducing Knowledge Based Trust
An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake
In our third step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Knowledge-Based Trust.
In our previous post, Dr Mark considers the role of Risk-based Trust, which describes the long-term benefits of the supplier/customer relationship outweighing any short-term benefits from opportunistic or coercive behaviour.
In this video, Dr Mark explains how companies who experience Knowledge-based Trust with their customers/suppliers share strategic information that is mutually value enhancing. The advantages to this level of Trust are quite remarkable. Watch the video to find out more about Knowledge Based Trust.
To binge-watch the whole series now, please head to the S-Curve of Trust Explained.
Our services are based on this understanding of trust.
| Embed Trust in your Customer Strategy: | Embed Trust in your Strategic Partnerships: | Embed Trust in your Account Management Teams |
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To learn how you can build trust in to your customer relationships, please contact us.
If you would like to read more of Dr Mark’s seminal work on B2B Trust, please read his blogs and join him on LinkedIn.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
- Introducing Knowledge Based Trust - October 15, 2024
- Introduction to Risk-Based Trust - October 8, 2024
- Introducing Everyday Trust - October 1, 2024
