B2B Trust Archives - Customer Attuned

The Customer Attuned “Infinity Loop” of Customer Centricity Explained

December 8, 2023/in B2B Trust, Customer Centricity, Customer Strategy, Organisational Performance /by Peter Lavers

Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more

Dr Mark Hollyoake joins Ecclesiastical podcast to talk about why building trust in business is extremely powerful?

June 20, 2023/in B2B Trust, Insight Webcasts /by Dr Mark Hollyoake

Why is building trust in business extremely powerful? Most business-to-business (B2B) relationships are purely transactional, however, willingness to be vulnerable with ot… Read more

Why Build Trust?

February 28, 2023/in B2B Trust /by Dr Mark Hollyoake

Why bother, why build trust in my organisation? There’s a lot of talk about why you could build trust in B2B these days, and a lot of inflated claims about its potential to offer organ… Read more

Peter Lavers talks about Managing B2B Trust on The Only One Business Show Podcast

The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust

October 21, 2022/in B2B Trust, News /by Peter Lavers

The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust James Nathan, is one of the world’s top 30 global gurus in customer service an… Read more

Who do you trust when times are tough?

October 19, 2022/in B2B Trust /by Dr Mark Hollyoake

In this blog, Dr Mark Hollyoake looks at issues of who you can trust when times are tough, using examples from the retail sector. Knowing where your B2B relationships level trust si… Read more

What is Business-to-Business Trust?

October 10, 2022/in B2B Trust /by Dr Mark Hollyoake

What is Business-to-business trust? It’s a willingness to make yourself vulnerable to another party in the expectation of positive outcomes. Customer Attuned cofounde… Read more

Explainable Ai - What is the B2B relevance?

What’s the Relevance of Explainable AI in B2B?

September 22, 2022/in B2B Trust /by Peter Lavers

What’s the Relevance of Explainable AI in B2B? Explainable or Interpretable AI (XAI) is all about humans being able to understand the result, output or solution that has been gene… Read more

B2B Leaders – Make Trust Building A Reality – B2B Trust Series Part 2

May 4, 2021/in B2B Trust /by Dr Mark Hollyoake

B2B Leaders, Make Trust Building A Reality In this blog Dr Mark Hollyoake, addresses Trust at organisation /leadership level and your role as a leader in its development with your… Read more

What is your Customer Relationship Purpose? B2B Trust Series Part 1

March 18, 2021/in B2B Trust /by Dr Mark Hollyoake

What is your Customer Relationship Purpose? How many of us have actually taken the time to ask ourselves this question and then tried to answer it? And having thought it through, ha… Read more

The Trust Factor - Making B2B Trust your business DNA - Panel Summary

Customer Attuned

The Trust Factor – Making B2B Trust your business DNA – Read the panel summary

November 10, 2020/in B2B Trust /by Ellie Luk

B2B trust can be defined as; “The willingness to be vulnerable to another party and the decision to engage in actions based upon an interpretation of their ability, credibility an… Read more