Introduction to Risk-Based Trust
An introduction to Risk-Based Trust, with Dr Mark Hollyoake
In our second step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Risk-Based Trust. In our last post, Mark considers the role of ‘Everyday Trust’; as trust is a multi-level process, only once Everyday Trust is mastered can the relationship progress to this deeper level. In this video, Mark explains what Risk-Based Trust is and what it means for business relationships.
To binge-watch the whole series now, please head to the S-Curve of Trust Explained.
| Embed Trust in your Customer Strategy: | Embed Trust in your Strategic Partnerships: | Embed Trust in your Account Management Teams |
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Our services are based on this understanding of trust. If you are interested in building trust in to your customer relationships, please
If you would like to read more of Dr Mark’s seminal work on B2B Trust, please read his blogs and join him on LinkedIn.
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Latest posts by Dr Mark Hollyoake (see all)
- Excessive Trust – When Trust Goes Wrong - October 29, 2024
- Identification Based Trust - October 21, 2024
- Introducing Knowledge Based Trust - October 15, 2024
