B2B Trust Archives - Page 15 of 15

B2B Trust is more than a gimmick, read our actionable insights

Tag Archive for: B2B Trust

Building Interdependence in B2B Customer/Supplier Relationships

February 28, 2015/in Customer Management /by Dr Mark Hollyoake

Within B2B, customers and suppliers are increasingly recognising levels of interdependence along the entire value chain as they come together to create a product or service. Hi… Read more

Trust – a small but enormously important word

February 28, 2015/in Embedded Trust /by Chris Hudd

At the centre of our Customer Attuned model of B2B customer management lie three words – trust, interdependence and equitability. It could be argued that the most important of the… Read more

The Trust Factor in B2B Client Relationship Management

February 28, 2015/in Customer Management /by Dr Mark Hollyoake

Trust an oft-quoted word related to many elements of the B2B relationship. Significant bodies of research point to its importance, yet skirt around it. We think it’s a core pillar… Read more

The Great Debate (3) – What B2B and B2C can learn from each other?

June 3, 2014/in Business Capabilities /by Ellie Luk

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more