B2B Trust Archives - Customer Attuned

Customer Centricity Corner with Peter Lavers – What Loyalty Means in Business to Business

January 23, 2023/in Customer Centricity, Insight Webcasts /by Peter Lavers

What Loyalty means in Business to Business Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses r… Read more

Trust is Key to Growth in Sales and Account Management

Trust is Key to Growth in Sales and Account Management Dr Mark Hollyoake was recently asked to lead a talk on B2B Trust with the Institute of Sales Professionals. In this interactiv… Read more

Peter Lavers talks about Managing B2B Trust on The Only One Business Show Podcast

The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust

October 21, 2022/in B2B Trust, News /by Peter Lavers

The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust James Nathan, is one of the world’s top 30 global gurus in customer service an… Read more

Who do you trust when times are tough?

October 19, 2022/in B2B Trust /by Dr Mark Hollyoake

In this blog, Dr Mark Hollyoake looks at issues of who you can trust when times are tough, using examples from the retail sector. Knowing where your B2B relationships level trust si… Read more

What is Business-to-Business Trust?

October 10, 2022/in B2B Trust /by Dr Mark Hollyoake

What is Business-to-business trust? It’s a willingness to make yourself vulnerable to another party in the expectation of positive outcomes. Customer Attuned cofounde… Read more

Trust: the growth engine of B2B customer relationships

Institute of Sales Professionals Webinar – Dr Mark Hollyoake Talks about Trust

October 7, 2022/in News /by Ellie Luk

Trust: the growth engine of B2B customer relationships Dr Mark Hollyoake Joins the panel at the Institute of Sales Professionals Trust seems to be the buzzword of the moment in Bus… Read more

Explainable Ai - What is the B2B relevance?

What’s the Relevance of Explainable AI in B2B?

September 22, 2022/in B2B Trust /by Peter Lavers

What’s the Relevance of Explainable AI in B2B? Explainable or Interpretable AI (XAI) is all about humans being able to understand the result, output or solution that has been gene… Read more

Institute of Professional Sales - KAM Club Launch image

Institute of Sales Professionals KAM Club Launch – Dr Mark Hollyoake joins the panel

August 17, 2022/in News /by Ellie Luk

Institute of Sales Professionals Launches the KAM Club The practices and processes for managing and growing customer portfolios is in constant flux, particularly with k… Read more

Peter Lavers Features in SAS Step Programme

July 7, 2022/in News /by Ellie Luk

SAS, the leader in analytics and artificial intelligence, is providing a free re-skilling and employment initiative to help repair the economy, empower the country’s w… Read more

Dr Mark’s Virtual Tea Time Chat with Andrew Hough, Institute of Sales Professionals

May 18, 2022/in Insight Webcasts /by Paul Cranston

In this episode, Dr Mark talks to Andrew Hough, CEO of the Institute of Sales Professionals. The Institute of Sales Professionals has already grown to over 7,000 members across 8… Read more

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