B2B Trust Archives - Customer Attuned

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician! Over the last few years and working with the team here at Customer Attuned with our clients, I hav… Read more

April 29, 2021/by Gary Lunt

B2B Trust, Blog, Building Trust into your Customer Plans, Customer Centricity, Distributor / Intermediary Management

A Year in Lockdown Supporting our Customers

A year in lockdown supporting our customers Looking back at the last 12 months, it’s easy to focus on the negative news and forget the positives that came out of going into lockdown.… Read more

April 14, 2021/by Gary Lunt

B2B Trust, Blog

What is your Customer Relationship Purpose? B2B Trust Series Part 1

What is your Customer Relationship Purpose? How many of us have actually taken the time to ask ourselves this question and then tried to answer it? And having thought it through, ha… Read more

March 18, 2021/by Dr Mark Hollyoake

B2B Trust, Blog, Distributor Management & Development

Building Trust in the Supply Chain

How do you go about building trust in the supply chain? Working with independent food and beverage wholesalers during the pandemic has been a real rollercoaster ride as the econom… Read more

March 9, 2021/by Gary Lunt

Publications

Developing People in a Digital World – Panel Discussion Summary

“There is no doubt that the future of people development strategies will be impacted by the forced changes companies have had to adopt to retain a focus on capability development o… Read more

March 2, 2021/by Ellie Luk

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

CRM, CRM Publications, Customer Centricity, Customer Management, Leadership, Marketing, News, Trust

Peter Lavers Voted as top CX Professional

We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more

February 2, 2021/by Ellie Luk

B2B Customer Management, B2B Trust, CRM, Customer Experience Improvement, Customer Management Systems, Customer Relationship Strategy, Key Account Management, Marketing, News, Sales Development, Trust

Salesforce Gratitude Campaign

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

December 10, 2020/by Ellie Luk

B2B Trust, Blog

Joined up Voice of Customer and Staff Studies

In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE… Read more

November 18, 2020/by Peter Lavers

B2B Trust, Blog, Building Trust into your Customer Plans, Customer Relationship Strategy, Interdependence, Joint Business Planning, Key Account Management, Leadership, Strategy, Trust

Unpacking the B2B Trust DNA™ Model

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

July 1, 2020/by Dr Mark Hollyoake

Posts