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Providing Leadership Through Change & Uncertainty – 17th October, Birmingham

Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more
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Trusted Relationships = Consistently Good Service

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more
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Why are Trust and Commitment so Important in B2B?

“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioner… Read more
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How Attuned are Customer/Supplier Business Relationships in the Outsourced Services Market?

The global outsourced services market is a significant component of the B2B sector, accounting for tens of billions of revenues each year. In essence, outsourcing is the p… Read more
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Providing Leadership Through Change & Uncertainty – 28th March, Edinburgh

Join the Customer Attuned team for our Providing Leadership Through Change & Uncertainty event, featuring real case studies, success stories and ideas from top industry le… Read more
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2019 – The Growth of Trust as a Core B2B Relationship Driver

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutua… Read more
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Using your Relationship Experience to Build Trust

Using your Relationship Experience to Build Trust A lot has been written about how the relationship experience creates competitive advantage in an increasingly commoditising… Read more
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Managing Distributors as Partners

Our new book is out! It’s only taken three years to write….. MANAGING AND DEVELOPING YOUR DISTRIBUTOR RELATIONSHIP Are you considering using distributors, or unsu… Read more
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Dimension Data revolutionises the Tour de France viewing experience

I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more
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B2B Trust as business developer

Customer Attuned Director, Mark Hollyoake shares the research insights from his DBA on Trust within B2B Relationships at the forthcoming event: Your Future in Partnership with… Read more