Improving Customer Planning through greater Attunement
We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more
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But we are proud to say that Chris Hudd contributed 5 entries already.
We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more
We have two recent examples of problems within massive UK businesses, one which appears to understand the power and value of trust and another which does not.
In June the systems pr… Read more
The concept of equity emanates from law – the idea (or ideal!) of fairness in dealings between two individuals/organisations. But how does this concept translate into B2B… Read more
The Oxford English Dictionary’s definition of interdependence is (unsurprisingly): “depend on each other”, yet until recently we saw little evidence of t… Read more
At the centre of our Customer Attuned model of B2B customer management lie three words – trust, interdependence and equitability. It could be argued that the most important of the… Read more