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Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”

Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
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Trusted Relationships = Consistently Good Service

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more
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Our Biggest Customer is a Bully. Help!

I was recently reminded of an interesting past edition of Management Today — it included an article about bullying. No, not online bullying or workplace bullying, but B2… Read more
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Turning Business Intention Into Reality

At our recent breakfast event in Edinburgh, one of the topics covered was the challenges associated with turning business intent into reality. During the event, it was highlight… Read more

Tips from Experience: Protecting Your Less-Appreciated Technical Stars

Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job ex… Read more

Providing Leadership Through Change & Uncertainty Event

We were delighted to host an audience of senior leaders from across a range of industries at our Providing Leadership Through Change & Uncertainty event in Edinburgh this mor… Read more
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How Attuned are Customer/Supplier Business Relationships in the Outsourced Services Market?

The global outsourced services market is a significant component of the B2B sector, accounting for tens of billions of revenues each year. In essence, outsourcing is the p… Read more
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Customer Attuned spotlights Employee Relationship Quality (ERQ)

Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more