Trust Evaluation and Development

Businesses lose customers. It is what happens. But why and how?

 Trust is a critical factor not just for profitabilityToo often business leaders are blind to the realities of what the customer experiences, to the systems, processes and actions that weaken the relationship and are only able to identify that problems exist through examining the bottom line.

We believe that Trust is a critical factor not just for profitability, but for successful B2B relationships that deliver improved customer satisfaction and retention, and even improved team performances. More than believing this, we know this!

Our academically acclaimed, proprietary B2B Trust Evaluation and Development tools help you shift from merely selling to becoming trusted advisers, co-creating solutions to your clients’ business problems to improve Customer Centricity and trust within your customer relationships.

Why Invest in Trust?

The S Curve of Trust, (c) Dr M Hollyoake, 2020Our ultimate aim is to collaborate with you to develop trust helping your organisation achieve a position within the Goldilocks Zone (S Curve of Trust), a measurement that reflects more than an understanding of trust, but a display of trust that shared between you and your customers.

Research proves that when the trust is healthy the relationship is strengthened which results in improved customer retention, reduces the competition’s ability to enter the market and brings greater profitability for both parties.

You are here:

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Customer Management

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Sales & Account Management

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Trust Evaluation & Development

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Embedded Trust

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Business Capabilities

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Training & Development

Customer Strategy

We help you redefine your Customer Management, through developing and implementing a focused strategy, and overseeing the changes to people, processes and technologies.

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Our Trust Evaluation and Development Tools

We achieve this through our trust evaluation and development services that combine to improve your Customer Strategy:

Through the deployment of these trust development programmes, Customer Attuned builds a culture of customer centricity based on B2B Trust so that sustainable, mutually beneficial and profitable customer relationships are maintained.

Customer Management requires a customer relationship strategy

   

   

If you want to address the trust that your customers have with your business, please get in touch.

Latest Updates

Relationship Crises and Trust  

Relationship Crises – How the Principles of B2B Trust Can Get You Through  In his last two blogs, Customer Relationship consultant and Customer Attuned…

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…

Contract Activation – Maker or Breaker of B2B Trust

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their…

The Partner Relationship Survey starts with understanding B2B Trust

The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development…