The 6 Segments of Customer Segmentation
In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.
Learn how to position customers across the customer segmentation canvas an… Read more
Entries by Paul Cranston
How to use the Customer Segmentation Canvas
In this video Paul Cranston explains how to use the Customer Segmentation Canvas to highlight how the you can identify you future best customers.
For more information on B2B segme… Read more
Introduction to B2B Customer Segmentation Canvas
Introduction to B2B Customer Segmentation Canvas
By Paul Cranston
The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers that puts trust and ap… Read more
How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Segmentation for Customer Success
Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first post that looks at th… Read more
Customer Segmentation for Sales
Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more
The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
Is your company Customer Attuned?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
building a culture of customer centricity based on B2B Trust
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