Mark Hollyoake will be a guest speaker at eBECS Master Class on Strategic CRM for Business - 30 March, Swindon

Customers are changing, and so is CRM. CRM is no longer the sole preserve of Sales and Marketing; it’s a strategic issue that’s central to the future success and profitability of your business.

Wednesday 30th March, 10:00 – 16:00, Swindon

CRM 2016: Strategic CRM that guides business strategy

This Master Class, tailored to a senior management audience, demonstrates just how vital visibility of CRM is at board-level — and why it’s critical that you make the customer the North Star of your business strategy.

How this Master Class will help you harness the strategic potential of CRM

Understand changing customer behaviours and interactions with your business
See how today’s ‘visual’ CRM systems can provide board-level
visibility and insights without the need to sift through a mass of detail
Get hands-on with Microsoft Dynamics CRM and Power BI and see for yourself the potential to drive business strategy and profitability
Network with peers in other sectors to understand their experiences of CRM and other key topics such as customer centricity, multi-channel and omni-channel.

Agenda

09.30 – 10.00 Coffee
10.00 – 10.30 Welcome and introduction
10.30 – 11.00 The role of CRM within your own organisation – round table discussion
11.00 – 11.30 How to use CRM 2016 to make sure the customer is the North Star that guides your business strategy
11.30 – 11.45 Coffee
11.45 – 12.15 Transforming your business and embracing change
12.15 – 12.45 Adopting the solution and creating a ‘never-ending’ deliver cycle of the highest quality to your customers
12.45 – 13.30 Buffet lunch
13.30 – 14.15 How senior management can harness the power CRM: Microsoft Dynamics CRM
14.15 – 15.00 Key CRM issues for the board: spotting trends and gaining insights; improving customer acquisition and retention; cost reduction and profitability; process automation; transparency and accountability across Sales and Marketing
15.00 – 15.30 The age of digital personalisation: what you need to know, and why you need to know it
15.30 – 16.00 Q & A

All of the above sessions are tailored for board-level attendees and will be delivered by the following speakers:

Amir Jafri, CTO at eBECS, and formerly Lead Architect for the CRM R&D team at Microsoft
Paul Saxton, Data Management and Analytics Product Manager at eBECS, a Business Intelligence (BI) specialist focused on delivering innovative BI solutions for CRM
Mark Hollyoake, Director, Customer Attuned.

Free of charge

Ellie Luk

Ellie is responsible for a number of areas at Customer Attuned; as Director, she is responsible in ensuring the company delivers against the company strategy.

As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.

And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.