News Archives - Customer Attuned

Summer 2025 newsletter

July 14, 2025/in News /by Paul Cranston

Our team has been gathering insight into organisational challenges through our hosted senior leaders dinners, through listening during our consulting and through academic re… Read more

Exploring B2B Relationship Lifecycles

June 19, 2025/in Customer Management, News /by Paul Cranston

Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more

Entrepreneurialism in B2B sales

May 7, 2025/in News, Sales and Account Management /by Peter Lavers

Fostering Entrepreneurialism in B2B Sales and Account Management How can large B2B organisations foster greater entrepreneurialism within their sales and account managemen… Read more

Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships

May 20, 2024/in News /by Ellie Luk

3 Ways to Improve B2B Relationships Here at Customer Attuned, we wholeheartedly believe that Trust underpins every good B2B Relationship, and as with any relationship, m… Read more

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

April 24, 2024/in News, Sales and Account Management /by Alan Thompson

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account managers, who work w… Read more

Introducing the Partner Relationship Survey

April 17, 2024/in News, Trust Evaluation and Development /by Peter Lavers

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

March 20, 2024/in Customer Management, News /by Peter Lavers

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more

Great insights shared by cross sector business leaders

February 27, 2024/in B2B Trust, Customer Management, Customer Strategy, News /by Alan Thompson

We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February. A numbe… Read more

Paul Cranston & Peter Lavers enjoy Tapas in Spain while talking Customer Segmentation, Customer Journeys and Customer Charters

Delivering Customer Centric Strategy

January 12, 2024/in News /by Peter Lavers

Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more

Season’s Greetings from Customer Attuned

December 7, 2023/in News /by Ellie Luk

We wish all our customers, associates, followers and friends a very Merry Christmas, and a Happy and Successful New Year. If you are looking for some valuable content to help inspi… Read more