The Great Debate – First in the series of debates starts with Strategy & Planning at Churchill War Rooms


The first B2B Customer Management Great Debate launched on Wednesday 13th November 2013, at the Churchill War Rooms in Westminster with keynote speakers Mark Williams of Pegler Yorkshire.

Customer Attuned have always felt there is a real lack of specific B2B Customer Management events in the UK, so they joined forces with long term partners: eBECS, Deep Insight and STAR Commercial Academy to deliver something of real value to senior leaders from major UK companies.

Delegates said;

“I gained an awful lot from this event and was also inspired by the private tour of the Cabinet Office War Room.”

“It really was a worthwhile day and a truly ‘Great Debate!”

“Great to have the opportunity to discuss other elements of the B2B model as well as how CRM can support better Customer insight”

“It was a very interesting and informative day in fascinating surroundings”

[Read the event review here]

Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.