CRM Readiness Archives - Page 2 of 2

CRM Steps for Success – Making the case for change – Part 3 of 7

April 21, 2015/in Business Capabilities /by Dr Mark Hollyoake

Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more

CRM Steps for success – Part 1 of 7

April 7, 2015/in Business Capabilities /by Dr Mark Hollyoake

Tweet to @MarkHollyoake // According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more

CRM – 6 Steps for Success

March 1, 2015/in Business Capabilities /by Dr Mark Hollyoake

Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more

What B2B Industry Leaders are saying about Trust

February 28, 2015/in Embedded Trust /by Dr Mark Hollyoake

Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more

Rehabilitating the word ‘equitable’ in B2B customer relationships

February 28, 2015/in Customer Management /by Peter Lavers

In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more

CRM Steps for Success, Part 1 of 7

February 28, 2015/in Business Capabilities /by Benjamin Tresham

According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more

The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?

September 23, 2014/in Customer Management /by Ellie Luk

In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more

The Great Debate (3) – What B2B and B2C can learn from each other?

June 3, 2014/in Business Capabilities /by Ellie Luk

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more

The Great Debate (1) – Strategy and Planning at the Churchill War Rooms

November 13, 2013/in News /by Ellie Luk

The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster. Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more

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