CRM – 6 Steps for Success
Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effectively and identify what needs to be done, and when.
- Create champions
- Make a case for change
- Map your customer and user journey
- Manage stakeholder expectations
- Determine what’s in it for the stakeholders
- Identify what people need to do
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