Mark Hollyoake
, , , ,

CRM – 6 Steps for Success

CRM-6-Steps-for-Change-1Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effectively and identify what needs to be done, and when.

  • Create champions
  • Make a case for change
  • Map your customer and user journey
  • Manage stakeholder expectations
  • Determine what’s in it for the stakeholders
  • Identify what people need to do

Fill out this form to download the publication

Your Name (required)

Company (required)

Position (required)

Your Email (required)

Phone

What's your biggest CRM challenge?

Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He is currently studying for his Doctorate at Southampton University, focused on Trust as a dynamic within business to business customer relationships.

His is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.

Latest posts by Mark Hollyoake (see all)

/by