CRM – 6 Steps for Success

CRM-6-Steps-for-Change-1Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effectively and identify what needs to be done, and when.

  • Create champions
  • Make a case for change
  • Map your customer and user journey
  • Manage stakeholder expectations
  • Determine what’s in it for the stakeholders
  • Identify what people need to do

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    Dr Mark Hollyoake