CRM – 6 Steps for Success
Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effectively and identify what needs to be done, and when.
- Create champions
- Make a case for change
- Map your customer and user journey
- Manage stakeholder expectations
- Determine what’s in it for the stakeholders
- Identify what people need to do
Fill out this form to download the publication
Mark Hollyoake
Mark is a co-founder and Director of Customer Attuned Ltd. He is currently studying for his Doctorate at Southampton University, focused on Trust as a dynamic within business to business customer relationships.
His is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
His is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Latest posts by Mark Hollyoake (see all)
- 2019 – The Growth of Trust as a Core B2B Relationship Driver - January 25, 2019
- Exporting and International Business Development - November 27, 2017
- Is your distributor up to the challenges ahead? - November 20, 2017
