Susan And Bill Have Relationship Problems – Episode 3
The Susan & Bill Trilogy
The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – excu… Read more
Posts
Susan And Bill Have Relationship Problems – Episode 2
The Susan & Bill Trilogy
Following on from last week’s post on Bill and Susan, we explore what happens next in their story.
EPISODE 2: “Performing Zone” versus “Danger Zone”
S… Read more
Susan And Bill Have Relationship Problems – Episode 1
The Susan & Bill Trilogy
When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more
Satisfaction or ‘Statisfaction’?
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
That g… Read more
Building Better B2B Relationships-
