Trust is Key to Growth in Sales and Account Management
Trust is Key to Growth in Sales and Account Management
Dr Mark Hollyoake was recently asked to lead a talk on B2B Trust with the Institute of Sales Professionals.
In this interactive session, Dr Mark went into detail to explain these key elements:
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B2B Trust – What is Trust in Sales and Account Management?
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B2B Trust – How does Trust drive growth?
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B2B Trust DNA – The Key to Growth in Sales and Account Management
This is a very useful and informative session, so be prepared to take notes and make sure you have a coffee on the go.
With thanks to the Institute of Sales Professionals for hosting Dr Mark Hollyoake.
Learn more about B2B Trust with Dr Mark Hollyoake:
B2B Trust
Trust Evaluation & Development
Embedded Trust
Talk to us – If you want to address the trust that your customers have with your business.
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Latest posts by Dr Mark Hollyoake (see all)
- Excessive Trust – When Trust Goes Wrong - October 29, 2024
- Identification Based Trust - October 21, 2024
- Introducing Knowledge Based Trust - October 15, 2024
