The 5th day of Christmas: Five Gold Rules (for Distributor Management)

I realised that I was way behind in Distributor Management; I skipped all the maids, hens, lady’s leaping, doves, pear trees and went straight to the five golden rules, which all ‘ring’ true.

These five golden rules for managing distributors, if done correctly, could deliver you a significant upside for 2016.

If you have:

Then you are likely to be hosting a distributor conference to celebrate success in December 2016 and look forward to 2017 and beyond through joint developed business plans.

If you can’t see that happening or need assistance in implementing these golden rules, we can help, email us at: hello@customerattuned.com

Have a view on this? Tweet to @customerattune or Tweet to @MarkHollyoake

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Dr Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.

He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.

Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.

Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.

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