2015 - Page 2 of 9 - Customer Attuned

12 Days of Xmas #2: A broker said to me “You listened to me and improved your service”

December 10, 2015/in Customer Management /by Alan Thompson

On the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”. Is this something you might hear from your brokers? Would you know the curre… Read more

12 Days of Xmas #1 “We need a customer focused organisational tree”

December 9, 2015/in Customer Management /by Peter Lavers

On the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”. OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more

Four key areas for developing a proposition for intermediated business

December 7, 2015/in Business Capabilities /by Alan Thompson

Does your business rely heavily on an intermediary as part of the overall customer journey? If so, the process for developing a compelling proposition is more complex than simply… Read more

In the news… What Strategic Priorities B2B Companies want to reach by 2018

December 1, 2015/in News /by Ellie Luk

Featured in the December 2015 issue of Customer Experience Magazine… Peter Lavers discusses the Strategic Priorities B2B Companies want to reach by 2018. Click on the ima… Read more

Top 5 Strategic Priorities of B2B Customer Management in 2016

November 20, 2015/in Customer Management /by Peter Lavers

Being “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more

Strategic Priorities of B2B Customer Management – Results Issued

October 29, 2015/in News /by Ellie Luk

Can businesses have both acquisition and retention dominant in their corporate DNA? Customer Attuned and its partners carried out an international research study over the summ… Read more

The Great Debate (7) – Analytics & Insight

October 29, 2015/in Business Capabilities /by Ellie Luk

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more

Strategic Priorities of B2B Customer Management Research Report

October 19, 2015/in News /by Peter Lavers

Can businesses have both acquisition and retention dominant in their corporate DNA? Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more

The world of insurance is complex. Do you understand how it works?

August 14, 2015/in Customer Management /by Alan Thompson

CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mor… Read more

Trust Ladder Part 4: Trust, Interdependence & Equitability

July 30, 2015/in Embedded Trust /by Dr Mark Hollyoake

What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Our last blog focuse… Read more