Introduction to B2B Customer Segmentation Canvas
Introduction to B2B Customer Segmentation Canvas
By Paul Cranston
The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers that puts trust and ap… Read more
B2B Trust as a Predictive Indicator
With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question: Is measuring Tr… Read more
How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
building a culture of customer centricity based on B2B Trust
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