Trust Evaluation and Development Insights
From evaluation and healthchecks through to trust capability programmes, Customer Attuned is leading trust evaluation and development; read our insights.
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
When is a B2B Customer/Supplier Relationship a “Partnership”?
/in B2B Trust, Trust Evaluation and Development /by Peter LaversWhen is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Introducing the Partner Relationship Survey
/in News, Trust Evaluation and Development /by Peter LaversAre any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
Building Trust in the Supply Chain
/in Trust Evaluation and Development /by Gary LuntHow do you go about building trust in the supply chain?
Working with independent food and beverage wholesalers during the pandemic has been a real rollercoaster ride as the econom… Read more
Is it possible to systematically develop trust to a mutual competitive advantage in B2B?
/in Trust Evaluation and Development /by Dr Mark HollyoakeWhen companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage in B2B?
This is the que… Read more
The Softer Side of Trust Building
/in Trust Evaluation and Development /by Dr Mark HollyoakeWhen looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories:
HARD: the pr… Read more
Building Trust into your Customer Plans
/in Trust Evaluation and Development /by Dr Mark HollyoakeFew people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research into trust tends to be… Read more
The Great Debate (5) – Building Trust
/in Trust Evaluation and Development /by Ellie LukTrust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours.
– Rousseau et al
Trust is one of the fundamental comp… Read more
Ten insights from the B2B sector about Building Trust
/in Trust Evaluation and Development /by Peter LaversIn the latest Great Debate at the magnificent Crystal Building in London we discussed the most fundamental component of B2B customer relationships: Trust. Three speakers from i… Read more