Trust Evaluation and Development Insights

From evaluation and healthchecks through to trust capability programmes, Customer Attuned is leading trust evaluation and development; read our insights.

When is a B2B Customer/Supplier Relationship a “Partnership”?

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Building Trust in the Supply Chain

Building Trust in the Supply Chain

How do you go about building trust in the supply chain? Working with independent food and beverage wholesalers during the pandemic has been a real rollercoaster ride as the econom… Read more

Is it possible to systematically develop trust to a mutual competitive advantage in B2B?

When companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage in B2B? This is the que… Read more

The Softer Side of Trust Building

When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories: HARD: the pr… Read more

The Great Debate (5) – Building Trust

Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours. – Rousseau et al Trust is one of the fundamental comp… Read more