Amanda Cromhout, CEO of Truth interviews Peter Lavers, CX Influencer
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion covering:
- How has the emerging discipline of “data science” helped companies’ loyalty programmes be more insight-led?
Has it made “segment of one” theory possible?
How do CVM and the loyalty programmes interact within businesses? - How can loyalty programmes better factor in and recognise length of customer tenure into their rewards and benefits?
- Should your company’s loyalty programme be more about your culture than your marketing tactics/operations/ROI?
If you would like Peter Lavers to speak at your conference, talk to us.
Ellie is responsible for a number of areas at Customer Attuned; as Director, she is responsible in ensuring the company delivers against the company strategy.
As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.
And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.
As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.
And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.
Latest posts by Ellie Luk (see all)
- Introducing the Levels of B2B Trust - September 30, 2024
- Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships - May 20, 2024
- Season’s Greetings from Customer Attuned - December 7, 2023
