How good are you at selling and managing relationships within an expert led industry?
In our first financial services article, we examined the importance of broker-intermediar… Read more
In the second of our series of articles exploring various issues in the intermediated world of financial services, “Expert salesmen or experts who can sell?” we looked at various… Read more
On the 11th day of Christmas my true love gave to me a £100,000 training budget to improve my team’s Customer Management capabilities next year!
I can imagine that many of us would be… Read more
On the 8th day of Christmas I woke up in a panic as the big day was less than a week away and I still didn’t know what to buy my partner for Christmas; and at work my boss has asked me to set up… Read more
On the 6th day of Christmas my head of customer experience said to me, “If Santa can map his journey to deliver on time then why can’t we?”
Well ok, that may be too difficult a task for us… Read more
On the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”.
Is this something you might hear from your brokers? Would you know the curre… Read more
Does your business rely heavily on an intermediary as part of the overall customer journey?
If so, the process for developing a compelling proposition is more complex than simply… Read more
CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mor… Read more
“Just who is the customer here?”
In this article, the third in our series exploring the intermediated / broker relationships in Financial Services, we focus on the q… Read more
“Expert salesmen or experts who can sell?”
How good are you at selling and managing relationships within an expert led industry?
In our first financial services ar… Read more
building a culture of customer centricity based on B2B Trust
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