The Great Debate (7) – Analytics & Insight
Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more
Entries by Ellie Luk
The Great Debate (6) – Customer Centricity Masterclass at Twickenham Stadium
“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”
Doug Leather
Over 6… Read more
Prof Merlin Stone wins Lifetime Achievement award!
Congratulations Merlin on winning The Professor Derek Holder Lifetime Achievement award!
To read Merlin’s interview, click on the article and turn to page 6. And to see th… Read more
The Great Debate (6) – Customer Centricity Masterclass
“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”
Doug Leather
Over 6… Read more
Take the Golden Threads Survey!
Customer Attuned are delighted to announce a global research exercise that will examine the strategic priorities of B2B companies across industries and geographies. Everyone… Read more
The Great Debate (5) – Building Trust
Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours.
– Rousseau et al
Trust is one of the fundamental comp… Read more
Peter Lavers voted SAPs Top 60 Influencer
When it comes to customer experience, there are some thought leaders who are making big strides and providing thought-provoking insights and ideas. To help you get an edge and lea… Read more
Insurance Expert Alan Thompson Joins Customer Attuned as Director
Alan brings an exceptional blend of Customer Management (CM) expertise combined with in-depth knowledge of the insurance industry developed over more than 25 years of working i… Read more
Top Microsoft Partner eBECS gets Customer Attuned
Award winning Microsoft Dynamics reseller, eBECS, knows that to stay on top of its game it makes sound commercial sense to run a health-check on its customer management capabilit… Read more
The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?
In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more
building a culture of customer centricity based on B2B Trust
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