The Trust Factor in B2B Client Relationship Management
Trust an oft-quoted word related to many elements of the B2B relationship. Significant bodies of research point to its importance, yet skirt around it. We think it’s a core pillar… Read more
Customer Management Insights
Customer Management defines how you treat your customer, read insights from our experts including CX Influencer Peter Lavers
Why B2B companies need to become more attuned to their clients
Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?
In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more
The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?
“What is the point of innovation for innovation’s sake, if your customer does not benefit?
– Nigel Brotherton
In the fourth installment to the series of conferences create… Read more
The Great Debate (2) – Making B2B Partnerships work – Lord’s Cricket Ground
50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Mana… Read more
building a culture of customer centricity based on B2B Trust
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